The Story of Sport
Pro Plan Sport is the high-performance nutrition of choice for champions across sporting, conformation, and more. Learn the story behind the development of Sport, as well as why it’s chosen year over year, and win over win.
Nutrition for Champions, by Champions
A deep reverence for the outdoor lifestyle is not only understood, but lived, by the field team at Purina. It’s the inspiration behind Pro Plan Sport Performance formulas that keeps dogs strong and energized in the field, and it’s the foundation of trust shared among the field team, fellow outdoors people, trainers, and competitors. Get the story behind Pro Plan Sport and discover why it’s the trusted nutrition of more sporting dog champions than any other brand.*
*Based on 2023 National, World & Invitational Champions and Purina Award Winners. The handlers or owners of these champions may have received Pro Plan dog food as Purina ambassadors.
A History of Champion Nutrition
Backed by more than a century of Purina innovation, take a journey through time to discover why Pro Plan Sport is the trusted nutrition for champions. Then, and now.
Backed by Science
Every ingredient, every nutrient, every vitamin & mineral in our Pro Plan Sport formulas is chosen for a purpose and backed by science.
Fuel Strength & Stamina
A dog’s main energy source comes from fat, not carbs. They burn fat at almost 2X the rate of humans. Optimal levels of protein and fat help fuel metabolic needs and maintain lean muscle.
Maximizing VO2 for Endurance
VO2 Max, or Peak Oxygen Uptake, is a measure of the maximum amount of oxygen a dog’s body can utilize during exercise. The greater their VO₂ Max, the more effectively your dog’s body can use that oxygen to generate energy.
The Proof is in the Performance
Pro Plan Sport Performance 30/20 has been shown to optimize oxygen metabolism (VO2 Max) for increased endurance.
Why Sporting Experts Love Pro Plan
Ronnie Smith
BIRD DOG TRAINER
“My family, we have a long tradition with Purina. We’re in a position that we could feed anything, but I believe in the science, I believe in the results that I have seen over decades, and that’s why we feed Pro Plan.”
Perry Payson
HANDLER/BREEDER
“I always fed Pro Plan. Just like us, when we eat well, we feel good. I just love that food and what it’s done all these years to all the dogs I’ve shown.”
Karl Gunzer
PURINA DIRECTOR OF SPORTING PROGRAMS
“Purina’s culture of excellence in nutrition and support of sporting dog events allows me to help promote the sporting dog world, including many events that otherwise would not take place or would be limited to flourish.”
Nutrition That Performs®
The strength and stamina required for peak performance starts with the fine-tuned nutrition of Pro Plan Sport. Discover which formula is right for your active dog throughout every stage of life.