Pro Plan Champions Cup

The peak for purebreds

The Purina® Pro Plan® Champions Cup recognizes and rewards excellence in purebred dogs. The year-long program awards points at hundreds of Purina-sponsored all-breed dog shows throughout the United States, with the winning dog earning a cash award and a framed oil portrait.

Results through December, 2014

GCH CH Claircreek Impression De Matisse Portuguese Water Dog 480 points
GCH CH Bugaboo's Picture Perfect Old English Sheepdog 403 points
CH Dawin Hearts On Fire Standard Poodle 231 points
GCH CH Rainbow Splash's Ruggedly Handsome Brittany Spaniel 210 points
CH Tashtins Lookin For Trouble 15" Beagle 157 points
CH Hitimes What The Inferno Pomeranian 147 points
CH Telltale American Ride English Springer Spaniel 145 points
CH Cragsmoor Good Time Charlie Skye Terrier 141 points
CH Shaireab's Bayleigh Maid Of Honor Welsh Terrier 123 points
CH Stargazr'nWingfield Wait Wait Don't Tell English Setter 116 points

Celebrating top of the class performance in the sport of canine purebreds, the Pro Plan® Champions Cup will reward the winner of this year’s cup with a keepsake Pro Plan Champions Silver Cup; Ten Thousand Dollar ($10,000) cash award; and one framed oil portrait of the winning dog.


The series runs throughout the year with points being awarded at approximately 214 all-breed dog shows throughout the U.S.

The Pro Plan® Champions Cup was introduced 13 years ago to honor those who promote excellence in the sport of purebred dogs through conformation dog shows and to support the dog fancy, Ann Vikulnd, Purina Director of Breeder-Enthusiast Marketing. “We are very excited to expand to a yearlong program that includes all Purina-sponsored all-breed dog shows.”

At the end of 2015, points will be tabulated based on the following:

  • Best in Show, 5 points (in addition to the 4 points for the Group One)
  • Group One, 4 points;
  • Group Two, 3 points;
  • Group Three, 2 points;
  • Group Four, 1 point.

The dog earning the most points will win a (1) a keepsake Pro Plan Champions Silver Cup; (2) a Ten Thousand Dollar ($10,000) cash award; and (3) One framed oil portrait of the winning dog. Cash prizes will also be awarded to the second ($5,000), third ($2,500), and fourth ($1,250) place winners.

Pro Plan® Champions Cup Award Program Description and Guidelines

Champions Cup Events

Keep your eye on the prize

Purina® Pro Plan® Champions Cup events are open to dogs entered in specific Purina-sponsored all-breed dog shows held during a specific program period.


Champions Gallery

Take a look at history

Remember past Purina® Pro Plan® Champions Cup winners in our special gallery of photos.



Feed your hunger for knowledge

With more than 80 years of research and innovation, Purina has proven that complete and comprehensive nutrition will fuel your dogs’ physical and mental capabilities. With our collection of canine nutrition articles, learn how your dogs can live and perform optimally through nourishing dog food and proper care.

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