Getting Started

Begin your journey with us

As a Pro Club member, not only can you earn points from purchases of participating Purina products, but you can also establish helpful breeding connections, access troves of nutritional and breed research and confirm your commitment to excellent dogs. No matter if you’re new to Pro Club, dog breeding or dog competitions, we’ve got the resources that can help you on your journey to create winning moments. Check back often for new articles.

New to Pro Club

Experience a new breed of membership

Through Pro Club, you’ll connect with other breeders and competitors, Purina team members and dog experts who have information and resources that can guide further success. Click to see how it works.


New to Breeding

Breed the best

Welcome to the breeding community! You’ll find that Pro Club breeders share your passion for raising excellent dogs, bettering the breed and celebrating accomplishments. Explore our breeding resources that can help you lead the next generation of champions.


New to Conformation

Win in the ring

Your dogs are bred for winning. They’re ready to be trained, showcased and judged. But how do you start? Which shows should you enter? And what’s the etiquette?


New to Sporting

Savor victory in the field

Explore our tips and resources for showcasing your dogs’ talents and committing them to strive for success.


Courting Perfection

Looking for information about nutrition, genetics, health and conditioning? Find out how you can better the breed through our library of articles that cover breeds from Afghans to Yorkshire Terriers and everything in between.

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